6 of 6 Reconsider (Fall 2002) Client In Defense of Animals (IDA) Description Billboard, Postcard & Booklet Software Illustrator & Photoshop Role Design, Production & Photography Concept Proposed ad campaign attempting to change “owner” to “guardian,” submitted to IDA’s “Guardian, Not Owner” contest. Provokes thought by raising the issue of what constitutes “property.” By leashing an inanimate object, the campaign confronts the audience with the realization that a dog is very different from a piece of furniture.