2 of 2 Black Dog (Spring 2001) Client Graphic Design course Description Logo, letterhead, envelope and business card Program QuarkXPress Role Design & Production Concept A company that specializes in mail-order pet products requires a logo that is immediately recognizable as pet-oriented. The ”B” from the name becomes a friendly, floppy-eared dog. Black was the only color used, in keeping with the name, but also to keep costs down for this start-up company.